INDEPENDENT DESIGN CONSULTANT, PROJECT MANAGER, EDUCATOR

Los Angeles CA | Sep 2023 - Present

• Speaker at SXSW 2024, sharing insights on historical innovative environmental design and underappreciated opportunities.

• Panelist for the Fast Company Grill at SXSW on the "Designing for Impact" session, discussing strategies for creating meaningful and relatable frontier technologies.

• Guest Lecturer for the MFA in Interaction Design at the School of Visual Arts (SVA), teaching "Foundations in Responsible Design" ethical design considerations.

• Guest Lecturer for the "Seminar in Modern and Contemporary Art: Waste" at the University of Nebraska.

• Ongoing UX/UI design consultant for Core's Relief Compass, Earthbound Briefs, Stars Edge, and other independent businesses and nonprofits, providing strategic guidance, creative solutions, accessibility assistance, and ux design to enhance impact and engagement.

• Designing and project managing the complete renovation of a mid-century home, balancing aesthetics, functionality, sustainability, and budget to create a stunning property.

LEAD USER EXPERIENCE DESIGNER

Salesforce | Los Angeles CA | Sep 2022 - Aug 2023

• Led UX integration strategy of digital transformation for a global overhaul of sourcing and recruiting systems. Key projects include:

• Played a key role in the global rollout strategy, leading design initiatives that supported a multi-tier international reorganization.

• Spearheaded the modernization of outdated processes by mapping and migrating legacy practices to new, cutting-edge software, enabling teams to function amidst organizational restructuring and successfully enhancing user-collaboration, company insight, and adoption rates.

• Developed comprehensive governance and change-management frameworks to drive worldwide collaboration, operational efficiency, and equitable hiring.

• Innovated new AI-driven reporting and talent CRM solutions, boosting efficiency and user engagement.

• Delivered comprehensive training across global teams to ensure smooth adoption and scalability of the new system.

HEAD OF USER EXPERIENCE

FOLX Health | Los Angeles CA | Mar 2021 - Apr 2022

• Led the UX design strategy for a pioneering LGBTQIA+ healthcare startup, influencing the company’s brand, culture, and product direction.

• Established the product’s digital design system, streamlining development and enhancing user experience.

• Led the creation of key features such as dynamic medical intakes, appointment scheduling, checkout processes, and the customer portal.

• Developed a universal tele-health offering, resulting in a 26% increase in membership conversion rates and establishing a foundation for the B2B service offering as a clinical care hub.

• Guided future-state product development and service design, driving the mission to deliver inclusive, accessible healthcare to a broader audience.

SENIOR SERVICE & INTERACTION DESIGNER

Fjord (now Accenture Song) | San Francisco & Los Angeles CA | Jun 2018 - Feb 2021

• Delivered impactful, innovative UX for digital transformation across diverse industries, including highly regulated spaces such as banking, healthcare, government, and telco.

• Led the design of a groundbreaking surgical robotics system, creating new physical touchpoints and design paradigms, now in production.

• Conceptualized and designed the digital and physical interactions of a touchless big-box store UX, significantly improving the brand’s insight into customer engagement and store efficiency.

• Authored AI interaction scripts for dynamic movie posters, blending technology and creativity to deliver immersive experiences.

• Spearheaded design strategy for the modernization of an international healthcare supply chain, improving efficiency and scalability across global markets.

• Led the strategy, design, and documentation of multiple digital design systems, as well as vendor portals and complex ecosystems.

• Documented thought leadership on design research practices, and elevated North American teams’ capabilities by facilitating training and workshops.

USER EXPERIENCE RESEARCHER

Waymo | Mountain View CA | Jun 2016 - May 2018

• Established first end-to-end studies of overall service design experience of self-driving vehicles resulting in the development of enhanced logging across many teams, development of a Support team, and new terminology now in common use across the industry.

• Co-founder of the Waymo Early Rider Program, collecting the first longitudinal real-world UX feedback of a self-driving taxi service. Results and findings continue to inform operations at all levels, as the study became the product now known as Waymo One.

• Established and developed the first of-its-kind passenger comfort metrics as the primary customer experience advocate in a completely unique, highly-technical ecosystem.

• Led research (ethnographic and lab studies) of all user interfaces (app, screens, VUI, sound), collaborating with the design team to address complex large-scale service issues and unique interactions in the app. 

• Provided UI and UX sketches to the design team for the physical and digital interfaces in the vehicle and consumer app, as well as helped define the sound design for the in-car user experience.